Executive Team
Chris CampbelL Chief Executive Officer
Chris CampbelL Chief Executive Officer
Chris CampbelL Chief Executive Officer
With a background in biomedical engineering and strategic leadership, Chris drives innovation and market expansion at Simpli-Fi. As CEO, he defines the company’s vision, oversees product development, and has built a cohesive team to bring his vision to light. Chris embodies the spirit of the company, guiding transformative advancements in patient care.
Darrel German Chief Financial Officer
Chris CampbelL Chief Executive Officer
Chris CampbelL Chief Executive Officer
Darrel is a seasoned executive and financial leader with extensive experience in banking, mergers and acquisitions, transformational change, strategic and long-term planning, executive leadership coaching, and capital advisory, helping organizations navigate complexity while aligning financial discipline with sustainable growth and value creation.
Aamar Quresihi Chief Product Officer
Chris CampbelL Chief Executive Officer
Aamar Quresihi Chief Product Officer
Aamar is a product-focused technologist with a strong track record of designing and delivering scalable SaaS platforms, AI-driven automation, and IoT-enabled systems that solve real-world problems, combining product strategy, intelligent architecture, and user-centric design to turn complex ideas into practical, high-impact solutions.
Dr. Tim Campbell Chief Medical officer
Chris CampbelL Chief Executive Officer
Aamar Quresihi Chief Product Officer
Tim, a distinguished healthcare quality and operations leader, brings his expertise in accreditation, risk management, and infection control with the Veterans Administration and Kaiser Permanente to Simpli-Fi. As Chief Medical Officer, he provides strategic leadership in our product development, trials, and quality management.
Alex Ross, VP of Sales
William "DJ" Dozier VP Business Development
William "DJ" Dozier VP Business Development
Alex is an executive sales and enablement leader with a proven track record of driving revenue growth by building and leading high-performing, people-focused organizations, developing executive partnerships with global enterprise accounts, scaling multi-state retail distribution networks, managing P&Ls up to $250M, and advancing customer experience through award-winning sales, training, and Net Promoter Score initiatives.
William "DJ" Dozier VP Business Development
William "DJ" Dozier VP Business Development
William "DJ" Dozier VP Business Development
William “DJ” Dozier, Co-Founder and Director of Business Development, brings over two decades of experience and mentoring in strategic planning, marketing, and business development. He drives growth, establishes key partnerships, and expands market opportunities. DJ’s leadership in technology, cybersecurity, and sports innovation makes him a trusted advisor and industry leader.
Board of Directors
Patrick Deconinck
Patrick Deconinck
Patrick Deconinck
A visionary Global Corporate Executive and Entrepreneur, former President of 3M West Europe, and leader of Deconinck Incorporated, Patrick brings four decades of experience in global operations, strategic planning, market analysis, supply chain management, and mergers & acquisitions. He is dedicated to building relationships, delivering shareholder value, and supporting executive teams and boards.
Dr. Cordell Hardy
Patrick Deconinck
Patrick Deconinck
Cordell, Senior VP of Corporate R&D Operations at 3M, leads global teams in technical infrastructure, compliance, and innovation. He oversees product stewardship, pilot processing, and external collaboration, supporting over $10B in sales. Previously, he was Global R&D VP for 3M’s Commercial Solutions, driving global product development. He also chairs the Board for Minnesota Community Care.
Michael Wright
Patrick Deconinck
Michael Wright
Michael is a former global high-tech C-suite executive and strategist. He has raised millions for startups and large-cap tech companies. Educated in US Navy nuclear power, Kellogg, and RIT, he has worked with DARPA, SEMATECH, ITRI, and Fraunhofer. Michael led successful startups, co-founded Entegris, and authored ‘The Exponential Era.’ He holds 2 patents and serves on several tech company boards.
Amelia Hardy
Jerome Hamilton
Michael Wright
Amelia is a trusted advisor with a track record of driving growth at Fortune 100 companies. At 3M, she led core business revitalization and Scotch tape brand modernization. At Best Buy, she has helped grow Best Buy Health to $900M.
Amelia also serves as a board member and trustee of the Boys & Girls Club of the Twin Cities.
Jerome Hamilton
Jerome Hamilton
Jerome Hamilton
Jerome is COO of Warecorp and General Partner at Brown Venture Group. He led global expansion as CEO of Open Therapeutics and held executive roles at 3M. With 15 years in the automotive industry, he co-authored ‘Make Your Business a Lean Business.’ Jerome holds multiple degrees and serves on several boards, recognized as a top diversity leader.
Notable Media and Articles about Simpli-Fi
NASA FEATURE SERIES: SIMPLI-FI AUTOMATION
Nasa highlights Innovative US-based startup companies that license advanced NASA technologies for commercialization.
Startup NASA Feature Series: Simpli-Fi Automation | T2 Portal
MINNESOTA STAR TRIBUNE
Simpli-Fi Automation, the company Christopher Campbell founded, licensed federal innovations intended for space exploration and deployed them in the health care realm, developing products that use breath analysis to detect diseases.
Native of St. Paul’s Rondo neighborhood used NASA tech to revive shuttered company
MINNPOST
NASA and Brown Venture Group are collaborating on a technology transfer pilot project aimed at commercializing NASA’s innovations. This initiative will focus on supporting minority-owned startups by providing access to NASA’s advanced technologies. The project aims to foster innovation and economic growth within underrepresented communities.
NASA, Brown Venture Group launching technology transfer pilot project - MinnPost
MINNESOTA PHYSICIAN
Christopher Campbell, CEO of Simpli-Fi Automation, highlights how AI-powered olfactory sensor technology can detect diseases through breath analysis by identifying volatile organic compounds (VOCs). The technology promises early detection of serious illnesses like cancer and diabetes, offering a non-invasive, cost-effective alternative to traditional lab diagnostics. Simpli-Fi is conducting preclinical trials to validate the efficacy of these sensors, aiming to integrate them into routine medical practice and home health care devices.
FEDERAL LABS: THE POWER OF ECOSYSTEMS
Chris Campbell discusses the importance of ecosystem building when a startup is commercializing technologies from the Federal Labs.
The Power of Ecosystems: Entrepreneurs’ Key to Tech Transfer Success with Chris Campbell - YouTube
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